This Roubaix-ready execution pairs that race-focused engineering with a striking visual collaboration from Belgian artist VEXX. 

Born in 1998, VEXX has become globally recognised for his intricate, highly expressive doodle-driven visual language. What began as childhood sketching, filling pages with layered characters and spontaneous ideas, has evolved into a signature style defined by energy, density, and controlled chaos. His work transforms simple linework into immersive compositions, blending playfulness with precision.

As a Belgian, VEXX grew up surrounded by cycling’s deep cultural roots. Watching the Spring Classics and the Tour de France as a child left a lasting impression. That early connection to the sport’s drama and mythology now informs this collaboration, linking his artistic language to one of cycling’s most iconic races.